On Page Optimization

On Page Optimization

On page optimization is one of the first stages of a SEO (search engine optimization) campaign which should be carried out on a website after you have researched the keywords you want to target in your SEO campaign.

This is the process of creating a search engine friendly, cleanly coded, themed webpage by implementing specific natural keyword density and integrating all of the up-to-date SEO elements into your website The optimization is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page or in the code or invisible parts of the page. This is all done directly on the .html “file” or “page.”

Onpage optimization includes:

  • Page size
  • Title Tags
  • Description Tags
  • Alt Tags
  • Keyword Density
  • ebsite re-engineering
  • Validation W3C
  • Unique Non-Spammy Content
  • Outbound Links
  • Internal Link Structure
  • Navigation Coding
  • CSS and Javascript
  • Calls to action on pages

The goal is to create a website that the search engines can easily read through (code-wise), enjoy reading, and generate a common theme for ranking purposes. Once this has been achieved, the link building process begins. This on-going service is critical to achieving and sustaining great search engine placement. The link building will be consistent with the keywords targeted on a page by page basis.