Social Media Optimization (SMO)
Social media optimization is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. The term social media refers to a particular collection of websites and networks within the area of what is called Web 2.0.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again.
SMO is a very good way of attracting visitors to your website and therefore works well alongside search engine optimization (SEO) to help you gain maximum visibility and improve your search ranking.
Elements of an effective social media optimization campaign are:
- Social Networking Profiles, Pages, Groups and Custom Networks
- Social bookmarking Sites
- Search engine optimized press releases
- Online brand management
- Video sharing websites
- Blogs and forums
- Online Photo Galleries
- RSS Feed Syndication
- Wiki Entries